What is luxury today? A fascinating paradox. On the one hand, it represents the pinnacle of desire: it symbolizes what many dream of owning or experiencing, such as precious objects, exclusive activities, exotic places. It is the realization of an ideal of beauty, comfort and prestige. On the other hand, contemporary luxury invites deep introspection, the search for oneself at its most authentic.
It is no longer just about showing off one's wealth or collecting material goods, but about finding inner balance and lasting well-being. Not about having, not just being, but feeling good. As diviners, we seek moments that allow us to reconnect with ourselves, to reflect and regenerate, to feel truly alive.
Well-being has become a priority. Indicate. Increasingly aware of the importance of mental and physical health, we seek opportunities that offer regeneration, relaxation and personal growth. It is a luxury that privileges quality over quantity, the value of lived experiences over the accumulation of things that, in the long run, as he would say, Marie Kondothey no longer “give joy.”
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And the dimension of the journey – even short – as we suggest in this September special dedicated to weekendsis a gold mine to nourish the soul with deep meaning. Because the moments spent on vacation create lasting memories, restore humanity to time, leave the mind free to blend in with natural or cultural beauty.
But here too there has been an evolutionary leap in the search for the destination: the real luxury today is the personalized and exclusive experience, because we desperately need to feel unique. That is why in the same issue of the newspaper we find the idea of a bike ride Upper Valsesiaa visit from Zealandthe largest island of Denmarkand on the road along the english coast where the North Sea “smells of storms and strong winds” or a selection of the most beautiful suites where you can spend at least one unforgettable night.
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What really matters, in the end, is allowing yourself the luxury of loving yourself. And travel is the only investment that offers any return.
