“The king has fallen”, headlines L’Equipe. “Sinner takes the Australian crown from Djokovic who loses after 2195 days,” writes Spanish Marca. “Djokovic's reign ends, Sinner in the final of the Australian Open,” says the BBC, which focuses on the Italian's feat. In Germany, Spiegel headlines: “The student beats the master. Djokovic's winning streak is interrupted, Sinner in the final.” For USA Today “Sinner ends Djokovic era at Australian Open”. The sites of the main online newspapers highlight the “heroic” feat of Jannik Sinner, the first Italian to beat world number 1 Novak Djokovic in a Grand Slam tournament. And our sample comes to the top of Google searches.
Already in 2023, he had been crowned “the most searched for on Google” character. He has now expanded his fan base, particularly in Australia, where searches have spiked. As he explains, Dominique Giordanodata analyst at Arcadiacom.it, Australians asked the search engine how old the young Italian champion was, where he came from and what his nationality was. Among the most requested requests is also San Candido, Sinner's hometown.
Arcadiacom.it Google search Sinner flying away in Australia
Data from Arcadiacom.it How old is he, where is he from: these are the questions asked by Australians to the search engine
Interesting research has also been carried out in our country. The Italians were particularly interested in how to follow live streaming of the semi-final of the Australian Open, or if it was possible to listen to it on the radio.
Data from Arcadiacom.it Google searches by Italians
If we broaden the scope of the investigation, it is interesting to note the feeling with which users associated themselves with the keyword “Jannick Sinner” or with the other keyword “Novak Djokovic”. In 80% of cases, over the last 24 hours, around the world, the Italian tennis player has been perceived positively.
Data from Arcadiacom.it The “feeling” perceived towards the two champions
The demographic that followed the event the most was 25 to 34 year olds.
Data from Arcadiacom.it Young people aged 25 to 34 followed the tennis match the most
What if the feeling was an emoji? Here are the top 50 emoticons used on the two keywords: “Jannick Sinner” and Novak Djokovic.
Arcadiacom.it The most used emojis
And on social networks?
“Heroic”, “phenomenon”, “extraterrestrial”, “immense”: these are some of the adjectives that describe Sinner's exploit on X, where the champion immediately entered the trends. Among the most shared videos is that of the final exchange of blows.
The Carota Boys, fans of the South Tyrolean tennis player, are also rejoicing. One of the club's founders followed the match from work and shared the moment of Sinner's victory on social media.