60 years of history locked in a jar, Nutella it has become a brand, not just a product. 60 Years of Nutella celebrates the genius of Michele Ferrero who invented the hazelnut and chocolate spread in 1964. For decades it was an almost unique proposition in large-scale retail, today Today it has become a product category in its own right.
The origins
On April 20, 1964, the first jar of Nutella left the Alba factory., in Piedmont. That day, the essential gianduia cream appeared, revolutionizing the spreadable cream market. Since that moment, Nutella has conquered the palates of millions of people around the world, becoming an icon. The name “Nutella” comes from combining the English word “nut” with the Italian suffix “-ella”, creating a catchy and catchy name.
The success of Nutella was immediate: in 1965 it was launched in Germany with enormous success, and the following year it was also introduced in France.
The iconic glass jar
The 250 ml glass jars for the 200 gram format of Nutella are present in almost every Italian home, becoming collector's items characterized by multicolored images. Once emptied, the containers can be reused as household glasses.
Nutella around the world
Nutella is the most popular cream spread in the world, and according to the OECD, it represents a success story in the global economy, with nine factories located around the world and ingredients coming from different parts of the planet.. Nutella is sold in over 160 countries. It is mainly used to accompany bread, cookies, desserts and fruits, but over the years many recipes have been developed that include it in cakes, pastries and pancakes.
World Nutella Day
February 5 became World Nutella Day, World Nutella Day is celebrated all over the world. The anniversary was created in 2007 by an American blogger.
In 2021, on the occasion of World Nutella Day, to celebrate the 75th anniversary of Ferrero, a silver coin was issued by the Italian Ministry of Economy and Finance, minted by the Istituto Poligrafico e Zecca dello Stato, dedicated to Nutella and at Ferrero.
