“The bicycle? It is a symbol of freedom, independence, happiness,” explains Ludovica Casellati, expert in cycle tourism.

A bike trip is synonymous with emotions. Cycling is dynamism and movement, it is spending moments immersed in nature, says the writer and creator of the Oscar for cycle tourism on the occasion of World Bicycle Day.

Ladybici is the nickname that comes from a strong passion, that of cycle tourism. Ludovica Casellati is indeed an Italian reference for the world of cycling. It all started in 2013, the year in which he abandoned a long career as a manager in the field of communications and media within the Mediaset Publitalia '80 group to devote himself to writing, cycling and traveling.

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