Ten years of sex toys and erotic revelations, the entrepreneur: “Here, sexual pleasure is still a taboo”

More than 10 years have passed since, during a trip to Malaysia for a photography project, around a table with friends and acquaintances, he first realized the potential of the photography market. sex toys. From that moment on, Norma Rossetti, 40 years old, born in Castellammare di Stabia in the Neapolitan region and residing in Milan, decided to delve deeper, to study the industry in other European countries, to develop an adaptable project in the Italian market. And that's how he was born MySecretCase, the online store for erotic stimulators which also aims to promote sexual information. “The greatest satisfaction is being able to reach consensus,” he said. The Republic, “as well as almost two million euros in funds in just a few years. In a country that still suffers from religious oppression and is afraid to talk openly about sexual pleasure, this is not obvious. » Rossetti, whose company has now reached a turnover of 13 million euros, emphasizes that it is not just about erotic games, but the possibility of improving sexual health and prevent gender violence: “In Europe, there are no examples of erotic disclosure. But considering education for pleasure as part of emotional education is the real leap in quality. » Today, this type of communication can and should also take place on social networks, but it is not that simple. Because these platforms prevent the sponsorship of sexually explicit content. And the company's products, messages and even graphics are considered pornographic by the algorithm. This is why it was more difficult to create a community that today has 1 million followers. “It is not easy to get a return, even if we struggle a lot. The company we have built meets my ideals and reflects my values. We worked day and night to build a healthy image, aiming for gradual growth,” he added, “we managed to talk about erotic games on television and we wrote a book with the community. Who would have thought?”

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