The Eiffel Tower emerging from the Stade de France like a gigantic candle from a cake, an athlete ready to dive with open arms from the platform on which the dove of peace landed, then Les Invalides, the Arc de Triomphe and Versailles , whose splendid gardens will host horse riding and pentathlon competitions.
The official posters for the Paris 2024 Olympic and Paralympic Games were unveiled on Monday at the Musée d'Orsay in the presence of the event's design director, Joachim Roncin, and the artist who created them, Ugo Gattoni.
A diptych (the two posters constitute a single scene placed next to each other) in which 40,000 characters teem, 29 Olympic and 18 Paralympic sports, including the latest arrivals such as climbing, station wagon and surfing, and where the eye can get lost among the thousand complex details, all done by hand by the illustrator.
To create this fantastic universe in which the monuments of the French capital define the perimeter of a surreal sports arena, Ugo Gattoni worked for 2,000 hours, without the help of Artificial Intelligence: “I spent 4 months on it and they have been 4 months very. very intense, it was a bit like my Olympics!”
The posters are also a tribute to the past of the City of Lights and its art deco style.
“It’s art deco style,” Roncin said. “I wanted something very flamboyant, very rich, very colorful. It's typical of Paris, when you see the different styles of restaurants, you notice the art deco style and the metro entrances, where you find the art nouveau style.”
It is no coincidence that this atmosphere exists since these Games mark the centenary of the 1924 Olympic Games in Paris.
