After Jannik Sinner's triumph at the Australian Open, Dominique Giordanodata analyst at Arcadiacom.it, takes stock of how the victory was experienced on the web.
“In the hours following the victorious match – explains Giordano – online platforms recorded 285 thousand mentions of Sinner's name, which generated an engagement volume of 1 million 300 thousand interactions”.
The attention paid to the Italian tennis player in various countries
“Among the countries where more attention has been paid to the South Tyrolean tennis player, Italy occupies the first place; followed by the United States, India and Australia,” he explains.
“As for sentiment, 80% of those who mentioned the name of the champion in recent hours did so with a positive attitude.”
Finally, Giordano points out that: “A few hours after the match ended, Australian users turned to Google for information or to answer curiosities regarding the South Tyrolean champion's predilection for carrots. Indeed, several search keys associated his name with the orange vegetable which, thanks to him, is enjoying unexpected popularity.”
