Only in a few months will it be possible to understand in detail to what extent the crisis born with the Pandoro Balocco affair and which continued on a personal level has really opened gaps in the solid group led by Chiara Ferragni. Many contracts were canceled and certainly slowed the growth of its companies' balance sheets, which until the end of 2023 seemed truly unstoppable. Cancellations of post-Balocco contracts will be contested and have already been contested in part; part of the damage could therefore be recovered and once the storm has passed, the most delicate question will also be addressed, that of Chiara's credibility as an influencer, which has been seriously undermined in recent months.

The turnover of its Vieffe has tripled since 2020

The end of the critical moment also affected her sister Francesca, given that she had entrusted the management of her image to Chiara's company, the Tbs team – one of the two implicated by the antitrust in the affair of the Balocco charity. However, the business of the third sister, Valentina, does not seem to have been affected by this delicate moment, which more decisively followed Chiara's path by creating a company to monetize her assets of 4.6 million followers. The turnover of its wholly-owned company Vieffe srl has tripled since 2020, exceeding 5 million euros with a net profit which in recent years has been around one million euros and with liquidity of around 2 million euros according to the latest financial statements tabled in the chamber. Trade.

Silver or gold plated jewelry. And the mystery of a wedding dress

Valentina markets jewelry with Vieffe, explaining that each piece sold “is made with quality materials such as 925 silver and 24-karat gold or platinum plating and that the enamelling, setting and finishing processes are entirely made by hand. As he explains on the site that launches the marketing, putting his hand a little in advance of possible protests which are not lacking in these times, “the entirely artisanal and artisanal process gives life to unique products, each with its own own soul and personality, which is why every little difference should not be considered as a flaw, but as a particular and original characteristic of each creation.” In one of her Instagram stories from Friday, March 15, Valentina also posted a rich wedding dress, commenting “a special meeting today”. However, she did not specify whether she wants to enter the sector as a trader or if this is rather the announcement of her next personal step with her very young boyfriend Matteo Napoletano.

Valentina Ferragni/Instagram

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