The implosion of Italy's most famous couple has polarized online data in recent days. Arcadiacom.it recorded some of the most significant data from these discussions.
After the rumors about the separation of Chiara Ferragni and Fedez, the tag #ferragnez immediately began to trend.
Engagement
First of all, it is good to note that the number of mentions is very high: that is to say the number of times users have associated the words “Fedez” or “Ferragni” for a volume of approximately 500 thousand interactions. The chart below shows digital mentions, that is, how many times the keywords “Fedez” and “Ferragni” were used online during the first week after the separation announcement. Fedez received 39,100 mentions while Ferragni got 35,900
Arcadia Fedez-Ferragni: digital mentions (Fedez pink, Ferragni purple)
During the same period, from February 20 to 26, engagement, or the capacity of each mention to generate interactions in turn, remains higher for Fedez, demonstrating a different attractiveness compared to his wife Chiara Ferraagni. The absolute interactions collected by Fedez are 594,700 while those on the Ferragni keyword are 529,200.
Arcadia Fedez-Ferragni, the engagement (Fedez pink, Ferragni purple)
Sentiment analysis
If we instead analyze the feelingwhich gives us back the way and attitude with which users relate to the keyword Fedez and Ferragniso let's see how I volumes of negative interaction coincide and represent approximately 33% while those with a positive value they are, although slightly, more favorable to Fedez: 18% against almost 16% for Chiara Ferragni.
Arcadia Fedez-Ferragni, feeling (pair of Fedez columns on the left, pair of Ferragni columns on the right)
Another fact that should not be overlooked is that of gender. In fact, 53.1% of men interacted with the keyword Fedez, while 52.4% of the female audience discussed Ferragni.
Arcadia Ferragnez – gender data
Users are fond of the couple
This data tells us that users are fond of Ferragnez's story and have neither processed nor metabolized this traumatic breakup. Another data that confirms this reluctance to see the couple separate is that of the subscribers: it appears that in the first week after the announcement of the separation, Chiara Ferragni's Instagram account lost around 5,200 subscribers and half of between them lost that of Fedez. account.
