“A courageous decision,” said the coach while presenting the new German national team jersey. Adidas dared to color Germany's white legend pink. Controversies arise. The newspaper Bild headlines: a color that is not suitable for football. German football icons have come together in one ad: more pink for everyone. Irony and marketing against sexism and prejudice.
The fast-paced video makes the champions of the national team and an old glory like Rudi Voeller react ironically to the criticisms that have been circulating since the first rumors about the color of the new jersey, blue on the stomach but “pink” on the inside. the upper part, the most visible: “No one wants this shirt”, it is “for women” and “this is not a shirt from Germany”. To this statement, in conclusion, midfielder Florian Wirtz responds “Yes, that’s the case”. “I think so,” also says Voeller, the 1990 world champion striker (and Roma for five years), denying the assertion that the new one is not a “shirt for football legends”.
