It's gone Brand Travel Week in the United States United Kingdom and Europe, the travel event in UNITED STATES organized by Brand USA. At the town hall of Londonthe event brings together industry leaders who work together to promote travel in the UNITED STATES. This year is a record edition: 183 British and European buyers are participating with more than 179 American exhibitors, and a total of 5,443 meetings. Events include the Brand USA Media Forum and the CEO Summit.
There Travel weeklaunched in 2019, has established itself as an unmissable event to connect buyers and exhibitors United Kingdom And Europe with particular emphasis on UNITED STATES. With the 2023 edition, the event reached extraordinary numbers with 794 participants. But the Travel Week 2024 promises to surpass these results, with a 26% growth in the number of exhibitors present compared to last year.
“The markets of United Kingdom And Europe are crucial for the evolution of tourism in the UNITED STATES” he said Fred Dixonpresident and CEO of USA brand. “In 2025, nearly 17 million travelers – a record for this region – are expected to visit the country. UNITED STATES“, he added.
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The United States, the main long-haul destination for Europeans
“According to a recent study conducted by Brand USA, the UNITED STATES are confirmed as the top long-haul destination on European travelers' wish lists for the next 12 months,” he continues. Dixon. “In this context, the Travel week This is a unique opportunity for U.S. destinations and attractions to tell their story directly to tour operators and travel agents. These professionals will play a crucial role in promoting travel to the United States by helping to organize it. »
After the beginnings of Travel weekwere also launched Media Forum and CEO Summit which this year sees a 50% increase in the number of participants compared to 2023. 2024 marks the first participation in the event Fred Dixonpresident and CEO of Brand USA, following his appointment earlier this year.
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Brand USA Travel Week: meetings and evenings
It is the only tourist event in United Kingdom and in Europe entirely dedicated to UNITED STATES. The meetings during the Travel week they offer the opportunity to reach an influential audience, with the possibility of participating in networking moments during the evenings, strengthening commercial relationships and establishing relationships with professionals in the sector.
Among the evenings this year, a visit to the Victoria & Alfred Museum and to Sky Garden in Londona private dinner at Two Temples Square and performances of the most exciting Broadway musicals in theaters across London's West End.
In addition to the Travel weekTHE Brand USA Media Forum welcomed 90 media from United Kingdom and Europeencouraging more than 1,300 meetings one-on-one to discuss the latest developments in UNITED STATES and planning for 2025.
THE CEO Summitin its fourth edition, features a delegation of 72 American industry leaders and marketing figures. The aim is to discuss tourism market prospects, challenges, trends and forecasts with a series of media roundtables, update conferences and strategy sessions.
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Trends and future of travel: in-depth meetings
In addition to the meetings, a series of in-depth meetings are planned to analyze current trends and the future of travel. These include a discussion on the importance of podcasts in today's society with Hrishikesh Hirwaycreator of “Song Exploder”.
Then a round table on the theme of accessibility when traveling in the UNITED STATESled by Sophie Morganefamous British television presenter, paraplegic and disability rights activist.
The theme of cinema tourism will also be addressed during a discussion moderated by Dunk Barnesknown for the BBC show 'Amazing Hotels: Life Beyond The Lobby', with other keynote speeches throughout the event.
And in the meantime, the next edition is already being prepared: Brand USA Travel Week UK and Europe will return to London in 2025, while in 2026 it will be held in continental Europe.
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