For the many and ever-increasing number of fans of free tourism, the meeting is Parmaat the exhibition center, from Saturday September 14: the opening day of Motorhome Showthe most important fair in Italy and the second in Europe with over one hundred thousand visitors, which returns for the fifteenth editionuntil September 22.
Salone del Camper 2024: the fifteenth edition kicks off in Parma
Offering a comprehensive overview of caravans, motorhomes and other recreational vehicles, as well as new products for sports, camping and leisure, and accessories to best equip your vehicle and make your holiday in freedom comfortable and enjoyable. The range of the show, organised in collaboration with the APC (Caravan and Camper Manufacturers Association), is very rich.
Especially this year with a record number of more 600 different models of recreational vehiclesexhibited in the “Motorhome and caravan” section, approximately 300 exhibitors including the main Italian and foreign brands in the sector, and 5 pavilions for over 110,000 square meters of exhibition space.
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Outdoor tourism, the trend of recent years
The success of the Parma Show reflects the growth of outdoor tourism in recent years: the latest analysis by the Outdoor Tourism Observatory estimates over 56 million visitors for this summer that is not yet over, of which over 53% are foreigners.
According to Gloria Oppici, Fiere di Parma brand manager, outdoor holidays are increasingly “trendy” and one of their strengths is their transversality: “a passion that becomes a lifestyle and satisfies many different tourist needs: sports passion, attention to sustainability, love for nature, food and wine curiosity, cultural exploration and above all regeneration”.
And that's not all: the campervan is synonymous with tourism in freedom. It interprets a new need to live one's free time in a slow and individual way, without the need to book, leaving when one wants and changing destination at any time: a tourism far from the “mad crowd” that allows everyone to make tailor-made trips. their own “getaways” during their free time, therefore all year round, and not just during the summer holidays.
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Cooking, sports, workshops and agility for dogs: the events of the show
The 15th edition of the Salone del Camper also has a rich calendar of events for all ages. Here are some previews.
“Cooking in Camper”, organized by the Unione Ristoranti del Buon Ricordi, the restaurant association that safeguards Italian regional traditions: every day, from 1:30 a.m. to 2:30 p.m., the chefs will prepare simple and tasty recipes live, designed to satisfy all palates and perfect for home cooking. camper.
For children aged 3 to 8, there is“Kinderheim”a whole space designed to take care of the little ones and leave parents free to visit the fair, managed by specialized professional operators.
For older children, from 6 to 16 years old, there areSports village» with a wide variety of sporting activities including mini golf, basketball, football and hockey.
A series of creative and educational workshops are also dedicated to families and children, offered by the Kilometro Verde Parma Forest Consortium with the aim of promoting love for nature and encouraging environmental responsibility.
Finally, fun activities and opportunities for children are back this year 4-legged friends: in an outdoor space designed for them, dogs will also be able to take part this year in various fun activities led by Enci dog trainers, including obedience, agility, proprioception and sniffing games.
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Information: from 14 to 22 September, from 9:30 to 18:00, Parma Fairs. Holiday tickets from €12, midweek tickets €10, children from 6 to 12 years €5. More information on the Salone del Camper on: Salonedelcamper.it.
