It's a dream for millions of Roma fans, and not only that: perhaps like when Maradona, a few years ago, took the field again – also over 40 years old – in his favorite team, in Argentina, and already plump and apathetic with his age. Today at forty-eight years old – who does not seem to feel, it must be said, nor even demonstrate it – it is the “captain”, the magical number 10 of Roma, winner of the Capello Scudetto and of the world champion national team, who is capable – perhaps, who knows – of entering the field.
Francesco Totti ((GettyImages))
“In good shape for 30 minutes of play”
Francesco Totti, the “pupone”, has been occupying the place for days pages of newspapers and social networks with the hypothesis of his return to the field with a “mysterious” Serie A club. “Two months and I would be fit for at least 30 minutes of play” » said the old Roma flag, winking.
Money and the money of possible sponsors
Beyond the distrust of doctors and coaches, the idea definitely tickles Italian advertisers who do not reject it, on the contrary, they revive it: “Totti on the field? I'm not the classic “national team coach”, so I don't know what kind of contribution a superstar like him could make to his new team on the pitch, but it would certainly benefit the club's visibility on a global level , which translates into new sponsorships – he reasons with Adnkronos Cesare Casiraghi, one of the best-known Italian advertisers – “That means tens of millions of euros.”
Stunning recipes and first estimates
Even 100 million euros, including revenue, image rights, docuseries, merchandising, hosted and mind-boggling social viralizations and millionaire travel shows. Obviously, to this we will have to add the “adjustment” of the fees that the current sponsor will have to pay. The advertisers' suspicions about the possible Club? “I would see it for a 'minor' Serie A club, first of all Monza – underlines Davide Ciliberti, spin doctor of the communications company Purle & Noise – a team that also works hard from an image point of view , activity further greatly facilitated by the television spotlight and not only that the property can offer to the brand and its actors.
And what's more, a transfer to the 'Biscione area' would now be easier from an emotional point of view given that his ex Ilary no longer works at Mediaset.”
The entire team returns to the field
Or in Como, behind which are the Indonesians Robert and Michael Hartono who together hold, according to information, aThey have assets of over $50 billion and are both among the top 10 richest sports club owners on the planet. “and who, despite their age (83-84 years), in addition to their fantastic wealth, have a mind resolutely dedicated to marketing and who, in any case, would open up the entire oriental public to the Como club”, observes Ciliberti , still at the Adnkronos press agency.
Baby boomers already convinced of the nest egg
And even sports bettors, betting on the former Roma star, would reap a nice nest egg since the bookmakers give his return at more than 70 times the stake. In this regard, experts in the sector express doubt that it could be a gimmick, in any case advertising, given that the former captain of the Giallorossi – coincidentally – he is the ambassador of a well-known international betting house.
Francesco Totti (Getty)
If 48 springs seems like a lot, after all, no one is surprised these days: After all, doesn't Mick Jagger run on stage at 82 years old, without even being out of breath?
For now, it may just be a stone thrown into the pond, even if – especially when there is at least (according to advertisers' estimates) 100 million euros at stake, maybe anything can be possible.
Francesco Totti (Getty)
